Alternative fashion outlet The Sport is looking to launch a new brand, which will be branded as a “fashion outlet” rather than an independent business.
The website is set to launch its first UK outlet, on January 6, which is set for a location at Newbury Street.
The brand is hoping to “challenge the fashion industry”, and is aiming to offer “authentic and contemporary style”.
“We’re not trying to reinvent the wheel,” said the brand’s founder and founder-in-chief, Simon Bower.
“It’s really about trying to redefine the way that people think about fashion, and how people think of the world around them.”
The website, which has a focus on women’s and young people’s clothing, is currently available for a limited time only to UK residents aged 16 and over.
You can find out more about The Sport’s new business by clicking here.
“The sport is the best way to make money,” Mr Bower told the Telegraph.
“I’ve got two kids and I’m not in a good financial position.
So it’s all about getting them the right stuff.”
The brand has already been successful in the UK, selling out every single London fashion fair the company has hosted in recent years, and will be hoping to replicate this success in the new store.
The Sports is hoping that The Sport will appeal to a broader audience, and that it will help to give them a more meaningful outlet to buy clothing, and potentially even offer them more.
Mr Bower said that The Sports aims to create “an outlet that is both aspirational and meaningful to people”.
“It’s about making a change in the world, about creating a space that feels like home, and feels like a place where you can be yourself and feel good about who you are,” he said.
“The Sports is about being authentic to who you really are, about embracing the unique challenges that come with being a teenager, for example.”
It will also allow us to do something that has never been done before in the fashion world: a place that is not about buying clothes, but about living life.
“As well as selling clothes, The Sports will also offer a range of “alternative fashion”.
These include shoes, accessories, and clothes that are more fashionable than their counterparts in the mainstream.
The Sports will be “making an impact” in the next few years, with Mr Bowers promising that it “could be the most successful fashion outlet in history”.
The website is expected to be up and running by January 6.
You can find more details on the website here.