Kawaii is one of the hottest trends in fashion right now.
While some of its products have gone on to become highly anticipated by many, like the $20,000,000-price tag on a new suit made of fabric made from kawaii fabric, it seems to be the trend that Kawaii has caught the eye of producers and brands alike.
The company said on Tuesday that it is now adding a second-tier production investment to its $30 million production investment in the brand.
The second-stage financing will help pay for additional production in New York and Los Angeles.
The production investment is part of Kawaii’s ongoing push to create a strong brand image and position the brand for a bigger push into the future.
The new investment comes after the company secured $5.5 million in the first quarter from two private investors.
The funds, which were not disclosed, were part of a $25 million financing the company made in June and September, according to the company.
The first stage financing is also expected to help offset Kawaii costs related to an upcoming ad campaign that will run in Japanese-language magazines.
The ad will promote Kawaii to an even wider audience.
Kawaii also has an ongoing relationship with fashion brands and the new investment will help the company continue to grow and expand its presence in the fashion industry.
Kawai-style products like the one featured on the cover of Glamour this week will be featured on some of the clothing brands’ fall/winter collections, the company said.